Capital Area Humane Society

Responsive Site Redesign

They hadn’t updated their site in nearly a decade. It was time. This amazing organization has so much to offer (more than any other shelter), so it took a lot of work just to figure out the information architecture before setting foot to design. What previously looked like a newsletter slapped on the web turned into a consumer-focused, responsive site. Every piece was methodically planned based on past analytics, the mobile version slimmed down and we even hired a professional animal photographer so the site would feel warm, genuine and natural—compared to that of its stock photo-laden predecessor.

A big thanks to The Shipyard for helping with all the development of this site on their proprietary CMS.

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