Capital Area Humane Society

Guerrilla/Social Campaign

Using a guerrilla/social campaign, we took a different approach at increasing adoption and bringing awareness to a shelter. With 200 collars spread around the city, and Facebook experience to aid, this never-been-done-before idea gave 25% off to every collar found, goodie bundles to 20 lucky collars and a FREE adoption, year’s supply of food, vet services, training and more goodness to the King or Queen of the Quest.

We were able to help find permanent homes for numerous animals and increase their Facebook database by over 500 people in just 4 weeks.